Catalogue of Real-World Business Model Insights for Soil LLs and LHs

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Practical Guidance for Sustainable Strategies

The Business Model Canvas (BMC) for Soil Living Labs (LLs) and Lighthouses (LHs) was developed by the European Network of Living Labs (ENoLL) under the EU funded project PREPSOIL. It is a tailor-made tool created to support these initiatives in designing strategies for long-term stability. Built with the specific needs of Soil LLs and LHs in mind, the canvas offers a structured yet flexible framework to guide decision-making and communicate value to stakeholders.   []

Real-World Insights, Rooted in Practice

As part of the PREPSOIL process, practical insights were gathered across a range of activities supporting LL and LH business model development. These examples reflect the lived experience of LLs and have been mapped to the various elements of the BMC.

To help users navigate this knowledge, the insights have been classified based on their relevance:

  • Common to all LLs – insights that apply regardless of the LL’s theme or land use context
  • Common to Soil LLs – applicable to any LL focused on soil-related challenges
  • Land use-specific – tailored for LLs working in agriculture, forestry, (post-)industrial, or (peri-)urban settings

Explore the Filterable Catalogue

In this page, you'll find a filterable catalogue of insights linked to specific BMC elements and spheres of intervention. You can browse by:

  • Land Use Focus – agriculture, forestry, (post-)industrial, or (peri-)urban
  • Element – e.g., Key Stakeholders, Value Proposition, Revenue Streams
  • Sphere of Intervention – thematic focus within each element

For example, an agricultural LL looking for real-world insights of private sector engagement can select “Agriculture” under the Focus filter, and “Private Sector” under the 4. Key Stakeholders element.

These insights are intended to guide and inspire LLs and LHs as they build their own business models—recognizing that each lab’s ambition, capacity, and local context is unique.

Projects funded under the EU Mission Soil initiative should also ensure that their business models reflect the objectives outlined in the Mission Soil Implementation Plan, as well as the land use type they aim to address. This focus is essential for shaping effective and sustainable strategies.

Share Your Expertise

To enrich the catalogue with new, practical insights, we invite soil experts, Mission Soil projects, Living Lab practitioners, and related initiatives to share their experiences and examples connected to key BMC elements and intervention areas. You can contribute your inputs and insights through this link.

Additional Resources

PREPSOIL Report on LL/LH Business Model Plans (D4.2)

A deeper dive into the methodology and development process behind the BMC.

Business Model Canvas for Soil Living Labs and Lighthouses: A Guide for Users

Detailed instructions and guiding questions for completing each section of the canvas.

 

Redirect spatial planning and design practices to support provision of ecosystem services

Urban
Economic, Policy & Regulatory Support

Reduce desertification

Forestry
Environmental Sustainability

Reduce desertification

Agriculture
Environmental Sustainability

Reduce soil pollution and enhance restoration

Agriculture
Environmental Sustainability

Reduce soil pollution by mitigating negative externalities (e.g. pollution, contaminations, emission) and enhance restoration

Urban
Environmental Sustainability

Reduce soil pollution by mitigating negative externalities (e.g. pollution, contaminations, emission) and enhance restoration

Industrial
Environmental Sustainability

Reduce the EU global footprint on soils

Urban
Environmental Sustainability

Reduce the EU global footprint on soils

Industrial
Environmental Sustainability

Reduced environmental footprint of agri-food production (increased biodiversity and carbon in the soil)

Agriculture
Social

Reduced environmental footprint of agri-food production (increased biodiversity and carbon in the soil)

Forestry
Social

Reduced exposure to soil contaminants, leading to improved public health outcomes

Industrial
Social

Reduced yields caused by low biodiversity, compaction of soil, reduced humus layer, and erosions

Agriculture
Environmental Factors